Based in Silicon Valley, Noosh is an integrated project, production, and procurement management platform. They have a global presence with over 20,000 users representing over 5,000 companies executing more than $2.5 billion in transactions annually.

The Challenge

  • Refresh their current branding guidelines
  • Overhaul the visual feel of their website, making it mobile-friendly and easier to update; without making major changes to the content and site hierarchy
  • Create a new design that communicated modernity

Before: Old homepage at 1280 x 800 pixels

New homepage

After: New homepage at 1280 x 800


The Solution

Designed and developed a new custom WordPress theme: Twitter Bootstrap was used as a base to create this new completely responsive theme. Custom post types with custom fields were added to allow for simplified maintenance. The new homepage was designed with clear calls-to-action and simplified messaging focused on increasing conversion.


Updated Style Guide:  A new design language was formulated and documented in brand guidelines document.



Custom Iconography: A set of unique icons were created to further develop the new design language.

Custom icons

Custom icons